Sunday, May 3, 2009

The joy of sharing

More great stuff from T-Mobile and Saatchi & Saatchi. Awesome what can come from bringing people together and giving them something to do.

First they send out an intriguing invite via YouTube. The result, 13,500+ people turn up at Trafalgar Square. They hand out 2,000 microphones so people can join in, and away they go - kicking it off with a rousing version of Hey Jude. The final video is wonderful. They clearly thought it through, numbering all the microphones so they could capture and isolate those individual "solo" performances.

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