The joy of sharing

More great stuff from T-Mobile and Saatchi & Saatchi. Awesome what can come from bringing people together and giving them something to do.

First they send out an intriguing invite via YouTube. The result, 13,500+ people turn up at Trafalgar Square. They hand out 2,000 microphones so people can join in, and away they go - kicking it off with a rousing version of Hey Jude. The final video is wonderful. They clearly thought it through, numbering all the microphones so they could capture and isolate those individual "solo" performances.

Life's for sharing

This is great stuff from T-Mobile (and Saatchi and Saatchi)- such fun, and so contagious you can't help but smile. Starting with just a solitary dancer and quickly growing to over 300, rail commuters at London's Liverpool Street Station were treated to some "spontaneous" dancing on an otherwise drab Thursday morning.

No doubt inspired by flash mobs and the like, hidden cameras throughout the station captured the delighted reaction of the crowd - and the result was aired on channel 4 in the UK 48 hours later.

It's all part of their "Life's for Sharing" campaign. A great start to what seems like a very promising platform, with dance being a great example of the unexpected and spontaneous moments in life - the sort of experiences we all want to share. It's about doing things together.

They've also set up a YouTube channel to encourage participation. Check out the spot below (700,000 views and growing) - it's definitely worth watching in HD

Thanks to Richard over at Adliterate for sharing.



And this video captures the reaction of commuters afterwards - happiness all-round.



And the rehearsals...