Thursday, December 11, 2008

Gladwell on social change

The very talented and popular Malcolm Gladwell has been in the news of late promoting his latest book Outliers.

However, in this recent debate with University of Toronto philosophy professor and author Mark Kingwell, he's discussing the challenge of social change, and how to achieve it. As always, Gladwell uses some interesting and surprising examples to demonstrate his point, providing much food for thought. He focuses in particular on the subject and value of awareness. I was especially intrigued by his description of the efforts to promote the wearing of seat belts in the US decades earlier, and what finally resulted in lasting change. Not that it matters, but I think he was the clear "winner" on the night.

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